What Do Brand Guidelines Include?

Note: All content copyrights are owned by Element Three.

 
 

“No matter how sophisticated your marketing setup is, brand guidelines can be confusing. Let’s talk about why brand guidelines matter.”

Selected performance metrics (1/1/2020–12/31/2021):

  • 42,218

  • 39,991

  • 5:07

All content copyrights are owned by Element Three.

 
 

All content copyrights are owned by Element Three.

Once a brand is in place, that’s really just the beginning. If everyone who interacts with the brand—creatives within your business, marketers you hire to support your own engagements, freelancers you bring in to help at a moment’s notice—isn’t an expert in it, inconsistency crops up. And an inconsistent brand is no brand at all.

Brand guidelines offer a quick-glance cheat sheet for your brand experts to make sure they know how to handle any scenario, and an easy onboarding reference for anyone who’s joining the party late. Here, I examined what goes into a strong set of brand guidelines, and offered examples from Element Three’s own guidelines to show what success looks like.

Check out the full blog!