Dull and bland copy might not offend anyone, but it’s also not going to attract attention. When your business is fighting for eyeballs in a crowded market, you need to stand out—and a unique brand voice is one way to do it. Don’t try to be everything to everyone. Be what your audience is looking for.

Here I found a number of examples of brands that found their unique voice and weren’t afraid to flaunt it. What does that look like? How does it help these businesses get the attention of their audiences, and how can it help a business like yours?