Genesys Internal Communications: SharePoint
At Genesys, we used SharePoint websites to share information about teams to the rest of the organization as a whole—everything from team members and organization to updates and details about recent work. Within the content marketing team, we leaned into this tool heavily.
I co-authored a new sitemap for our content strategy team’s SharePoint site and built out an updated version that achieved two primary goals:
To spotlight specific content pieces that deserve greater attention from the marketing team and the Genesys family as a whole.
To document and share our strategy and process with colleagues.
This site consolidated as much information about the content marketing team as possible in one place, making it easier for those outside the core team to find content when they needed it, and to understand what we were doing and why we were doing it on a strategic level. Whenever a question arose, we knew where to point to get an answer.
How did I build it?
To start, I collaborated with a senior content marketing manager to look at the site’s current sitemap and make strategic decisions about what needed to be added, what needed to be updated, and what we could consolidate based on our goals of making content easier to find and documenting our team’s strategy and strategic goals.
Over the course of a week, I collaborated with the rest of the content team to build out the actual site based on our sitemap and strategy. This included pulling existing assets from various repositories, writing new content, designing page layouts, and strategizing across teams.
Finally, the finished site was presented to the Senior Vice President of Content Marketing for feedback; the result was a request to implement some of the changes made for her own SharePoint hub.
